New Webmail Interface

As of September 5th, 2019, Big Tuna has launched our new mobile-responsive webmail interface with improved workflows. This update makes it easier for our clients to quickly send and receive emails, manage contacts, organize important events, and more – even on your smartphone! The new version of our webmail is faster, more accessible, and more secure than ever before – and most importantly, this update does not affect your existing inbox, contacts, settings, or other data.

Our old webmail interface is no longer available as it’s not mobile-responsive or as intuitive as the new version. To ensure you’re getting the most out of this new user experience, please be sure to use a modern browser such as Chrome, Firefox, Microsoft Edge, etc. to access your webmail swiftly and securely.

Webmail Overview graphic explaining the features of the new webmail platform design

Google My Business Checklist


Follow this simple DIY guide to learn how to leverage Google My Business to earn better rankings and attract more customers.

Take control of your brand’s online presence!

  • Ensure a live Google My Business listing exists for your brand. To check, “Google” search your business name + address and check the right-hand side of the search results for a “knowledge graph” showing your business information. If no such knowledge graph is shown try searching for alternate business names and/or old addresses.
  • If you cannot find a live Google Business listing for your brand go to Google.com/business and create a free listing today!

Have a live Google Business listing?
Great, now make sure it’s claimed and verified!

  • To ensure your Google My Business listing is claimed, find your listing then look for a link under the phone number that says, “Own this business?” or “Claim this business”? If you see either link, click it and follow the steps to verify and own your Google My Business listing.
  • If you do not see a link that says, “Own this business” or “Claim this business”, on your live Google My Business listing then move on to the steps below to enhance your listing.

Enhance your Google My Business listing to outperform your competition!

  • Go to Google.com/business and get logged in using the Google account used to create/claim/verify your live listing.
  • Once signed in, go to the “Info” section of the listing and ensure you have completed all of the available fields.
  • Google is adding new fields all the time so check back regularly to ensure you keep your listing fully enhanced.
  • Don’t forget to add a couple of new photos or videos to your listing quarterly – Google loves to see engaged business owners adding new information about their brand regularly.
  • Got Reviews? Be sure to reply to all positive and negative reviews via the Google Business interface to earn more trust and authority with the search engines and your potential customers.

Pro Tips:

  • Make sure the business name, address, and phone number displayed on your Google My Business listing exactly matches the information on your website and on every other online directory your brand is mentioned in; examples include Yelp, Facebook, BBB, and Manta. Having consistent information for your brand online will help the search engines easily find all mentions of your brand and attribute them toward your authority which should result in higher rankings.
  • Get more positive reviews than your competition to earn better rankings. Reviews send a strong signal to the search engines letting them know your brand is a valuable resource in your area. Brands with the most positive reviews consistently outrank their competition and when Google trusts your brand enough to rank it highly in their search results your potential customers will trust your brand too.

Need help controlling your brand’s online presence?

Give us a call at 480-912-3176 to learn more about Big Tuna’s Local+ listing management service to create, correct, and control your brand’s digital footprint to earn better rankings and attract more customers to your business.

Why Do All Websites Look the Same?


A question faced by many businesses looking for a new website is “Why do modern websites all look the same?” This is usually only apparent when looking at site after site and comparing them side-by-side that one comes to this conclusion, but there is some validity to it, and here’s why:

Google’s Best Practices

Google has been at the forefront of improving the web and establishing best practices, it’s why you no longer see websites that look like this: The World’s Worst Website.

With that said, Google has stated preferences for certain technologies, font families, and site organization – all of which contributes to a more uniform look across the web. By following Google’s best practices, your site is rewarded with improved visibility. On the flip side, failure to adhere to these practices may negatively affect your search engine ranking.

Grid Design and Device Accommodation

Responsive website design utilizes a grid system to make page layouts that are optimized based on the device a visitor is using to access the website. The grid organizes content so that viewing across all the different sized screens (desktop, laptop, tablet & mobile) is aesthetically pleasing and easy to view.

While the grid system has drastically improved the usability of websites across platforms (especially mobile) it creates consistent sizes and shapes that, once again, add to a more uniform look across the web.

User Friendliness and Meeting Visitor Expectations

As the web has evolved, users have become familiar with certain set-ups and have come to expect certain components to reside in familiar areas that function in expected ways. By adhering to website norms, a website is more user-friendly and will be less confusing for visitors. The goal, after all, is not to create a super exotic website but to create a dynamic marketing tool that works on all devices, browsers & operating systems, generates leads, converts customers and helps your business grow.

Research & Analytics:

The web has been a ubiquitous part of our everyday lives for going on two decades. We know what works and what doesn’t work. At Big Tuna we adhere to many tried and true methods for conversion as well as industry best practices that have proven strategic advantages.

In Conclusion:

It’s not just you… as the web has become more streamlined and built to work across various technologies, there has been a convergence in design. While there has been a bit of a loss in uniqueness (think Myspace vs Facebook) we feel this change is more than made up for in accessibility, consistency, reliability and most of all effectiveness.

Internet Explorer is Obsolete


Many years ago, Internet Explorer was a widely used browser. But according to StatCounter, Internet Explorer’s dominance of the web browser market has fallen drastically, from 68.57% in July 2008, to just 3.01% in July 2018. This is due to two main factors:

1. Microsoft has abandoned Internet Explorer. They no longer support/update Internet Explorer and have created a new web browser: Microsoft Edge

2. There are tons of great browser options, including Chrome, Firefox and Microsoft Edge.

Here’s the tradeoff:

Current browsers (Chrome, Firefox, Microsoft Edge) are regularly updated to make use of advancements in programming languages. The benefits are multi-fold, including styling, functionality enhancements, speed, ranking, mobile experience and future-proofing. To make a website that is compatible with Internet Explorer requires the forfeiture of many of these benefits.

What does a modern website look like on Internet Explorer?

It will look a bit “off.” Certain sections may look stretched and certain components may not render as intended. It will still be usable, it just won’t look as good as it does on updated browsers. The good thing is, people still using Internet Explorer will be used to seeing things broken around the internet so they may not even notice.

What are your options?

If you couldn’t tell, we strongly recommend going with the newer technology. With that said, we know that you know your business better than we do and we are happy to make you a website using the technology that was in use while Internet Explorer was still being supported. Just make sure to let your project coordinator know.

I use Internet Explorer… which browser should I start using?

Thankfully, you have a lot more choices for web browsers than just Internet Explorer. In our opinion, the two best browsers are Chrome & Firefox. These are completely free to download and work on both PC & Mac.

Google Chrome

Chrome is the most popular browser available today, and for good reason. It’s relatively fast and will work on pretty much any device. It also supports a variety of extensions such as ad blockers and productivity tools. Download Chrome Here

Mozilla Firefox

Like Chrome, Firefox is another great choice that functions well on just about any platform. Firefox is faster and lighter than ever, making it a great alternative to Chrome. It also benefits from having advanced private browsing tools, if you don’t like the idea of your actions being tracked online. Download Firefox Here

So there you have it! There are a lot of good reasons to stop using Internet Explorer, and chances are, your customers won’t be using that particular browser to access your website much longer either. If you have any questions about optimizing your existing website for the new and improved browsers your customers are using, give us a call at 331-212-4050 today!

Why Reviews Matter (and How to Get More)


How Reviews Impact Your Brand’s Online Presence

It would be nice to think that you’re completely in control of your brand’s online presence. After all, you’ve painstakingly dialed in every detail of your website, and you keep all of your social media profiles meticulously updated. But there’s one vital element you can’t leave up to chance. Reviews. What your customers say about you online can be one of the most crucial factors in drawing new customers to your brand — or keeping them away.

Reviews and Search Engine Rankings

Let’s start with the bottom line: The more reviews you have, the better your search engine rankings will be. Period.

A study of more than 100,000 reviews and 22,000 local Google listings showed a direct correlation between the number of reviews your business has and its ranking on Google. The top three results in a Google search typically have at least double the number of reviews as the next three results.

Every new review you receive signals the search engines that your brand is a valuable resource for your products and services which adds to your site’s authority and relevance. This in turn means you move up in the local and organic rankings.

Customers are already seeking reviews to decide where to shop. If you have more reviews, those prospective customers are more likely to be able to find you in the first place.

The Effect of Positive Reviews

Increasingly, customers trust reviews from an online commenter as much as they would a personal recommendation from a trusted friend. In fact, 97 percent of online consumers read online reviews at least once during any given year, and 85 percent of consumers trust them implicitly.

On a local level, 75 percent of customers state that reading a positive review online is enough to make them trust the business reviewed. Additionally, 84 percent of customers trust reviews when they believe they’re authentic or when they see multiple reviews for a given product, service or business. Studies also show that customers spend 41 percent more time on a website when they read positive reviews there.

What your reviewers say about your company counts far more than what you say about yourself. One study showed that customers are 10 percent more likely to consider a site trustworthy if it contains reviews — even when looking at a site where everything else is the same.

Reviews even matter when your customers are on the road, rather than shopping from their laptops, with 32 percent of consumers reading reviews on their mobile devices while out and about.

Can you afford to lose all this positive goodwill and word-of-mouth by not having reviews published online and on your website?

Reviews and Customer Engagement

Customers crave data. They also crave authentic emotional connection. Reviews on your website are where the two come together.

When a potential customer reads reviews on your website, they make a connection to the positive experience of previous customers. They sense that your brand is transparent and authentic, that you’re a company that cares what your customers think and feel. And as a result, they will stick around on your site, staying there longer and deepening the engagement with your brand.

As a result, you not only begin to build a relationship with a new customer. You also help boost your site’s rankings (yes, those again) because of the increased time your visitors are spending on site and your lowered bounce rate.

How Reviews Affect Your Visibility and Traffic

Because reviews drive your rankings, they help drive your brand’s visibility. Every single review your company receives, including from sites like Yelp and Facebook, signal the search engines that your brand is a valuable resource.

That means the more reviews you get, the easier your potential customers can find you without scrolling or clicking through multiple pages of search results. And the easier they can find you, the more likely you are to see increased traffic, leads and revenue. SEO experts agree that increasing importance is being given to reviews, even when compared to social media, so getting new reviews should be part of your digital marketing strategy to attract more customers to your business.

How Our Review+ Solution Can Help You

So how can you generate and leverage online reviews to improve your brand’s online presence, boost traffic and get more customers? We’re glad you asked.

At Big Tuna, we created our Review+ solution just for you. Take a look at what Review+ can do for you and your brand:

Boost Your Review Numbers. Review+ helps you get new reviews — yes, positive ones — and fresh reviews improve rankings.

Showcase Positive Reviews. When your visitors read positive reviews on your website, they develop a relationship of trust with your brand which helps convert them to lifelong customers.

Shoot for the Stars. When your Star Ratings are displayed in organic search results it will improve your click-through-rate which positively affects traffic and rankings.

Control Your Online Image. Review+ lets you manage your reputation online by giving you the opportunity to resolve customer concerns before they reach the public.

Stay on Top of Everything. When your customers leave reviews for your business — no matter where they leave them — you get to see them right away, so you can respond and say thank you.

Learn More & Get Help!

Call 480-912-3176 today and find out how Big Tuna’s Review+ reputation management solution can boost your online presence and attract more customers to your business.

Big Tuna Web Hosting


With Big Tuna, your website is housed in a leading edge hosting environment featuring:

  • Speed: Websites that load quickly
  • Backups: Daily backup of your entire website
  • SSL: Fully encrypted for maximum security
  • Management: 24/7/365 on-site technical management
  • Reliability: 99.99% Up-time
  • Security: Protection against malicious attackers

Website Speed

Nothing turns potential clients off like having to sit around, twiddling their thumbs, while a website loads. With Big Tuna, your site is hosted on cutting-edge servers, featuring solid-state hard drives, multi-core processors and loads of RAM. What does this mean? Simply put: Speed!

Speedy websites not only boost customer engagement and satisfaction, but also improve search engine ranking: Google has stated their preference for faster loading websites.

On-Site and Off-Site Backups

Every single website hosted with Big Tuna is backed up daily. In the extremely rare case of an outage or hardware failure, we act immediately to restore your website as quickly as possible. To be fully redundant and create an even deeper layer of protection, we perform duplicate backups to an off-site location in a different state from the data center, so that even in the case of a catastrophe – like a natural disaster, your website files will be safe, sound and easily restored.

SSL Certificates

SSL is short for Secure Sockets Layer. It is a protocol that creates a secure connection between the person accessing your website and the server your website is hosted on.

More, now than ever, website visitors expect to keep their personal information secure, and this is exactly the function SSL certificates provide. Major web browser now display a warning when navigating to a page lacking SSL encryption. You’ll avoid looking unprofessional and unsecure by having this technology incorporated throughout your entire website.

Google is leading the push to encourage all websites to employ SSL, so it’s a pretty good indication this will begin to affect search engine ranking in the very near future.

Prevention and Proactive Monitoring

Our data centers are characterized as belonging to the tier 3 level, which means they feature multiple redundancies, overlapping power and cooling distribution pathways and other elements that work together to create a super reliable hosting environment. Overseeing everything is a staff of trained technicians, who keep an eye on the hosting environment 24/7/365 and boast a record of 99.99% network uptime.

Enhanced Security

The fanciest and most elegant web content in the world is of little use if it can be easily hacked, repossessed or otherwise interfered with. The security of your website is paramount. We have mechanisms in place to safeguard your site against unauthorized access, code exploits and other nefarious actions. Our enhanced security protocols and methodologies mean that we can thwart many threats in advance as a matter of course, ensuring the smooth, uninterrupted operation of your website.

The Bottom Line

In today’s competitive environment, a rock-solid, well-functioning website is essential in demonstrating to your clients what your firm is all about. When you trust your website to Big Tuna, you can rest easy knowing your site is not only going to be fully-responsive, highly engaging and beautifully designed but also fast, reliable, secure and fully backed-up.

The Importance of High Quality Images for Your Website

When it comes to showcasing your products or services, a picture is more than just a thousand words – it’s the potential for thousands in sales. In an age of visual culture and social media consumption, high quality images aren’t a luxury, they’re a necessity for attracting potential clients.

According to Social Media Marketing expert Jeff Bullas, “In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%).” furthermore, “…60% of consumers are more likely to consider or contact a business when an image shows up in local search results.”

Taking the time to invest in high quality photos can mean the difference between a potential buyer choosing your company over the competitor down the street. Not only do high resolution, professional photos improve the likelihood of a call or a sale, search engines like Google and Yahoo favor original content (photos) over those using stock photography, helping your site rank better in terms of SEO.


barn photo no grid

Pictured Above: A Professional Shot Using the Rules of Thirds. (Photo Courtesy of Big Tuna Lead Graphic Designer James Keegan.)


Here are three affordable ways to help your company capture some high quality photos for your new website.

Invest in a Digital Camera

Your website’s gallery is a customer’s first impression of your service capabilities. While a quick snap from your iPhone is convenient, it won’t capture the full beauty of a well-manicured landscape or a elegant kitchen remodel. On the other hand, you don’t need to go out and drop thousands of dollars on a top-of-the line DSLR camera.

There are many advantages to investing in a camera, a key one being that you don’t need to spend the extra money every time you want to update your portfolio. Most digital cameras can be purchased for under $300, and if you choose to go the route of refurbished, you can easily find one under $100.

Some Tips for Shooting Your Own Photos:
  • Buy a camera that has a resolution of at least 16 megapixels
  • Use natural lighting for a shot rather than indoor lighting or the camera’s flash setting
  • Use the “rule of thirds” when composing your shot
  • Take lots of photos. With more options, you can take time and select the best from the bunch

Put an Ad on Craigslist

Craigslist is a great tool to use if you’re looking for a quick, easy way to find a local photographer. List your advertisement under the “creative gigs” section with all the details (location, date, compensation). You may be able to snag an amateur photographer for as little as $20 an hour.


Contact Your Local Community College

Another great way to get high quality, professional looking photos is to contact your local community college. Most colleges have a photography or media department with students itching to build up their portfolios. As an added bonus, most students are willing to work at a reduced price for the experience.


When a Smartphone is Your Only Option…

As a small business owner, you don’t always have time to stop what you’re doing to set-up for a photo shoot, we get it. If your only option is to use your smartphone, here are a few tips to get the most out of this less than ideal option:

  • Turn your phone sideways. Wide angle shots are better and more versatile than vertical shots.
  • Take A LOT of photos of the same project. Using slightly different angles and heights increases your chances of getting that perfect shot.
  • Make it a habit. Don’t set out to get some good pictures just for today – make it a habit. Encourage your employees to take pictures frequently, and don’t hesitate to send the best ones to the support team at Big Tuna so that we can update your site.

The Advantage of Using Google Business


Having your business Google Places Optimization listed with Google is one of the easiest–and completely free–things you can do to help improve your company’s online visibility. It allows you to provide accurate, up-to-date information on your business which can be accessed by both existing and potential customers.

We can’t stress enough, especially for small businesses, how important Google is. It is the modern day Yellow Pages–and then some. Google keeps tabs on just about everything–and that includes a large population of potential customers for your business.

Give Your Small Business Visibility Online

There are a lot of neat tricks and info you can display on your Google listing, but the most important thing is this: When someone in your area does a key term search–e.g. “construction companies in Madison, WI”–your business is MORE likely to pop up on page 1 of Google, especially if you have plenty of reviews.

“What if I don’t have the time?”

If you have at least 10 minutes to spare, you have plenty of time. Just follow these instructions and get your business on Google now.

Step 1 – Add or Claim Your Business through Google Business:

You may already have a listing, so be sure to check and see if Google has your information. If so, you can click “claim your listing” after agreeing to Google’s terms of service.

If you have to add your business listing, make sure you meet all of the guidelines for representing your business on Google beforehand.

Step 2 – Verifying Your Business

Depending on the type of business you run or whether you have previously used some of Google’s applications, there are several ways to verify your business. For most businesses, you will be sent a postcard with a verification code to the address you list your business at.

Some select companies are qualified for phone verification, and if you have been using Google Webmaster Tools, you likely will be able to use instant verification.

If you are having trouble claiming your listing, someone may have already verified your business. Should this be an issue, follow the instructions provided here.

Step 3 – Adding Business Information to Your Google Page

If you haven’t already, log in to Google My Business and click the edit button in the upper right hand corner of the screen.

Check the sections you want to change. Google allows you to edit your business name, address (or the option not to show your exact address), contact information, category (what your business is), hours of operation, description and photos.

Once you’re satisfied with the changes you’ve made, click Done editing. Keep in mind it may take up to 60 days to delete information you’ve previously added.

After everything is verified, you now have a great tool at your command. An optimized Google Business page is an excellent way for you to generate some positive reviews which, in turn, will increase the SEO value of your website. And most importantly of all, the largest, most valuable web company in the world is linking to your website.

How to Leverage Organic SEO to Get More Customers


If you want people to visit your website, it’s important to help them find it on search engines. SEO stands for search engine optimization and it’s a term used to describe the process that improves the visibility of a website in a search engine’s unpaid or organic results.

SEO

In recent years, awareness of SEO practices has grown tremendously in popularity as they allow businesses of all sizes to increase their visibility on the web which leads to higher conversions. An astounding 70% of links search users click on are organic, and according to a study by Outbrain, SEO is the number one driver of traffic to websites, beating social media by 300%.

Whether you operate a brick and mortar business or a virtual company, you can definitely grow your business and establish a strong web presence through effective SEO.

Know Your Audience

You know your business and your customers better than anyone. Knowing your industry extremely well helps give you insight on the keywords that potential customers and clients are searching for as they pertain to your service offerings.

With keywords sometimes less is more. People don’t tend to search for complicated words and phrases, but at the same time, general keywords like ‘remodeling contractor’ are going to be very competitive because hundreds of other businesses are using these broad search terms.

This is where the local part of SEO comes in. In addition to identifying specific keywords that represent the products and services you offer, local SEO tactics also allow you to target specific cities and towns to better reach your desired audience.

For example, if you run an electrical company out of New Jersey, a keyword like ‘Trenton New Jersey residential electrician’ would help target your audience and improve your website’s rank on search engines like Google.

Your Site Should Be Optimized

One of the most valuable things you can do for your business is to place high-quality, optimized content on your website. Quality content is crucial for both visitors and search engines since you can embed all your targeted keywords on each page of your website.

If you have a Google My Business page for your business via Google Maps, you’ll want to include a link on your website that directs visitors to it. The content on your website should be original, concise, comprehensible and filled with relevant keywords.

Operating a company blog will also help elevate the effects of SEO because establishing fresh content with new keywords and links will help keep your business ranking well on search engines.

Lead Generation

2Now it’s time for the fun part. The whole point of implementing SEO is to get people to your website and turn them into customers. Increasing the traffic on your website will undoubtedly result in more leads and calls, but organic SEO takes time to grow your results over time.

It’s important to keep at it if you want to see results and ensure that your keywords and content are both accurate. Remember, basic organic SEO typically doesn’t cost anything, and it can only help your business. However, it requires a certain level of skill and industry expertise. The tricky part that a lot of people fall short on is just determining how to utilize these techniques to optimize the best results.

The Good News Is…

You’re not alone when it comes to harvesting the power of local and organic SEO to help benefit the success of your business. Our dedicated and results-driven team at Big Tuna can handle all aspects of establishing organic SEO to improve local search results for your business.

From content creation and keyword research to the meta-descriptions, citations and Google My Business optimization, we can handle all aspects of organic SEO from start to finish. We can even help generate original content for your company blog each month. This way, you don’t have to wonder if you’re using the right keywords or going the right way about gathering inbound links.

Basic keyword optimization is included with each website design project we take on, but if you’re looking take it a step further, our specialized search engine optimization program, Local+ offers the best value.

Jumpstart Your Success

To get started or inquire about any of our SEO services, you can simply send us a message or give us a call at 331-212-4050.

Seven Ways to Optimize Your Business Blog

The nature of blogging has changed significantly over the past decade. A blog is no longer just a way to share a recipe or express personal opinion – it has become a tool for professionals to help their businesses.

blog writing and content marketingWith the advent of online marketing, businesses and news organizations have seized the opportunity to make this communication tool a versatile method of informing readers and marketing to potential consumers. A company blog can keep your clientele up to date as well as impress prospective customers with knowledge specific to your industry. Business owners can build a knowledge base of reference material and connect with readers and other experts in their field. Most importantly, a regularly maintained blog both shows authority and improves the SEO value of a company’s website, making it easier to find in search engine results.

Big Tuna offers website design that includes a wide variety of blogging capabilities to get your company’s name out there, share your knowledge with the world, and make your website more visible. If you’re interested in getting the most out of your organic presences you may be interested in Big Tuna’s Local + Program which includes blog writing and Google Places optimization.

How exactly do you make the most of your blog?

  1. Blog regularly. Consistency is important when considering blog management. Search engines recognize websites with regularly updated blogs and readers notice the credibility of a business with a well-maintained blog. Busy readers appreciate brevity, so your blog post does not have to be the next epic novel. Even 300 words of concisely written material can be something great to share.
  2. Stay ahead of the game with scheduled posts. Big Tuna offers websites with blogs that can post material automatically. Business owners can schedule blog posts weeks or entire months in advance to save time. You can author your blog posts for an upcoming month all in one sitting and let the website do the rest.
  3. Address current trends. Take advantage of current trends concerning your business. If you own an HVAC installation and repair company, the summer season is the best time to write a blog post about the benefits of a top-of-the-line cooling system. If you operate a business consulting firm, a blog post about recent developments of employment statistics will resonate with readers. Blog posts that are topical can showcase how well-informed your company is as well as engage readers because what you are writing about is happening around them.
  4. Share your blog with others. Sharing is caring, and it’s also good online marketing practice. After publishing a new blog post, share a link to the post through social media platforms like Facebook, Twitter, Google Plus and others. You can add the link to your post into a newsletter or e-mail marketing campaign. With sharing, there is no time to lose: spread the word about your recent post by sharing it with others within the first 24 hours of publication.
  5. Use links and reference material in your posts. Blog posts are a highly effective means of sharing reference material with others. A post can speak about the impact of the latest industry research and then share this content directly through a well-placed link. Was your company recently featured in a trade publication? Was your business the subject of a news article? Add links to your posts to enhance interest and lend credibility to your writing.
  6. Encourage others to link to your posts. It can be mutually beneficial for individuals and businesses to link between each other’s blogs and websites. Invite people and organizations who have blogs, websites and active social media accounts to link to your material as you link to theirs. This builds authority with search engines, improves site traffic and connects readers interested in your industry directly to your brand.
  7. Be heard, get visual (literally). Be sure to include images, video and audio recordings in your blog posts if you want a more impactful online presence. Share photos taken at a recent company event, service call or completed project. Use the embed feature with YouTube or Vimeo to place video clips relevant to your writing inside your post. You can also highlight the merits of your work with a podcast or audio recording from SoundCloud. In addition to looking and sounding cool, audiovisual material can make a blog more immersive and keep a reader’s attention for a longer period of time.

When it comes to finding ideas for a new blog post, inspiration is all around you and easily accessible. Consider these sources for new ideas:

  • News articles
  • Social media posts
  • Existing clientele – ask customers what they would be interested in reading or address what they don’t know with a list of tips or frequently asked questions.
  • Trends and seasonal stories
  • Upcoming events hosted by your business or within your industry
  • Latest research, case studies or statistics
  • Sales, specials and promotional offers given by your company

  • Being online means a wealth of information and entertainment at your fingertips. It’s never been easier to find something to discuss and use to generate interest or drive sales. Set a reminder on your phone or make an entry in your calendar so that you don’t forget that every moment is a good time to blog.

    Are you interested in taking your blog even further? Big Tuna offers a comprehensive program for improving SEO value through organic local search results, which includes regular blog posting by Big Tuna content developers. Check out our Local + Program today to see how we can optimize your blog and online presence.

    Nothing complements an outstanding blog better than a responsive, visually appealing website design. Ask a Big Tuna Web Consultant about combining the two with affordable, easily managed online services and prepare to bring the benefits of blogging to your business.

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